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We Are Warriors

2014 marks Ford Motor Company’s 20th year in the fight against breast cancer. As a car company we are not breast cancer experts, but we can help. From designing a full line of Warriors in Pink apparel to raise funds, to creating a broad reach in the media to generate awareness, to conducting a survey to help people keep breast health top of mind, we look for ways to help people Go Further every day. And we have been doing it for 20 years.

20 Years In The Fight

Drive The Conversation About Breast Cancer

Sometimes the hardest thing and the right thing are the same thing.

63% of daughters are more likely to have conversations about their breast health if their mothers bring it up. 59% of mothers admit they’re more likely to have the conversation if their daughter brings it up. Since awareness leads to early detection and early detection leads to better outcomes, it’s time to start talking.

Health Fact

Who We Help

Each of the breast cancer organizations below is unique in they way it helps support the cause — whether it’s providing financial aid, free mammograms, resources, programs, research or education.

  • Young Survival Coaltion

    Provides free resouces and programs to support, educuate, and empower young patients.

  • The Pink Fund

    Proveides up to 90 days of non-medcial finanical assistance to breast cancer patients in need.

  • Susan G. Komen

    Working globally in 30 countries and has invested over $750 millon over the planet in 30 years.

  • Dr. Susan Love

    Supports 374,000 volunteers in research studies and funds groundbreaking research.

Ford understands that there are two very important elements in the fight against breast cancer – driving awareness that leads to proactive self-care and raising funds to support research and education. So Warriors in Pink apparel was created to help do both. The apparel that weaves the Symbols of the Warrior into each original design helps keep breast health top of mind. And, as always, 100 percent of the net proceeds support breast cancer charities. We have chosen four diverse charities – so you can decide where your donation goes. It’s your choice at checkout!

Gilles Marini

United with Love T-shirt

Listen as Gilles talks about what inspired him to get involved.

Ford: Warriors in Pink

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