We Are Warriors

2014 marks Ford Motor Company’s 20th year in the fight against breast cancer. As a car company we are not breast cancer experts, but we can help. From designing a full line of Warriors in Pink apparel to raise funds, to creating a broad reach in the media to generate awareness, to conducting a survey to help people keep breast health top of mind, we look for ways to help people Go Further every day. And we have been doing it for 20 years.

20 Years In The Fight

Sometimes the hardest thing and the right thing are the same thing.

63% of daughters are more likely to have conversations about their breast health if their mothers bring it up. 59% of mothers admit they’re more likely to have the conversation if their daughter brings it up. Since awareness leads to early detection and early detection leads to better outcomes, it’s time to start talking.

Health Fact

Who We Help

Each of the breast cancer organizations below is unique in the way it helps support the cause — whether it’s providing financial aid, free mammograms, resources, programs, research or education.

  • Susan G. Komen

    Provides free resources and programs to support, educate, and empower young patients.

  • Dr. Susan Love

    Supports 374,000 volunteers in research studies and funds groundbreaking research.

  • The Pink Fund

    Provides up to 90 days of non-medical financial assistance to breast cancer patients in need.

  • Young Survival Coaltion

    Working globally in 30 countries and has invested over $750 million over the planet in 30 years.

Ford understands that there are two very important elements in the fight against breast cancer – driving awareness that leads to proactive self-care and raising funds to support research and education. So Warriors in Pink apparel was created to help do both. The apparel that weaves the Symbols of the Warrior into each original design helps keep breast health top of mind. And, as always, 100 percent of the net proceeds support breast cancer charities. We have chosen four diverse charities – so you can decide where your donation goes. It’s your choice at checkout!

Gilles Marini

United with Love T-shirt

Listen as Gilles talks about what inspired him to get involved.

2014 CBS PSAs