The Gear That Gives

Ford Warriors in Pink® is a Ford Motor Company initiative dedicated to helping and inspiring those in the fight against breast cancer. We're currently updating our unique storefront where we raise funds and awareness for the cause. 100% of the net proceeds from all sales help provide transportation solutions for patients in need. Please stay tuned for more to come.

100% Donation of Net Proceeds

Here's to More Good Days!


From Survivors

Ways to create good days

New things to try


Music & reads


DIY gratitude jar


Helpful resources

Guidance from breast cancer organizations

Survivors’ inspiration

Who We Help

Ford knows there’s more than one way to fight the battle. That’s why we work with Susan G. Komen® and The Pink Fund.® Together with these breast cancer organizations, we help provide research, resources, financial aid and more to support the breast cancer community.


We also take action to support patients, survivors and co-survivors each year through uniquely targeted programs, events and sponsorships. To date, we’ve dedicated over $138 million to the cause and provided over 60,000 good day experiences.


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