Our Mission

Our Mission

Ford Warriors in Pink is dedicated to helping those touched by breast cancer, through actions that support, inspire and empower patients, survivors and co-survivors throughout their journey.

Woman DrummingWoman Drumming

Our Story

Ford Motor Company has been active in the fight against breast cancer since 1993. Over a decade ago, Ford intensified its efforts with the introduction of Ford Warriors in Pink.

Originally created to bring the breast cancer community together and support those who embody courage, commitment and hope in the fight, Ford Warriors in Pink has since flourished into a long-standing program that helps thousands of patients, survivors and co-survivors affected by the disease each year. By continually asking, “What more can we do?” Ford Warriors in Pink has become an active support system for anyone touched by the disease.

And because breast cancer is relentless, Warriors in Pink is relentless – dedicated to fueling the spirit of those living with the disease 365 days a year.

27 Years - $138 Million Dedicated27 Years - $138 Million Dedicated
100% of net proceeds are donated100% of net proceeds are donated

How We Help

Moving Warriors With More Good Days

Charity Support


We’re working together with Susan G. Komen and The Pink Fund to provide grants that help patients with transportation needs or assist with car payments.

Stylish Wear & Gear


We’re dedicating 100% of the net proceeds from the sale of our inspirational clothing and accessories to organizations that help warriors move. When you make a purchase, you can choose which organization to support at checkout.

© 2022 Ford Motor Company