Our Mission

Ford Warriors in Pink is dedicated to helping those touched by breast cancer, through actions that support, inspire and empower patients, survivors and co-survivors throughout their journey.


Our Story

Ford Motor Company has been active in the fight against breast cancer since 1993. Over a decade ago, Ford intensified its efforts with the introduction of Ford Warriors in Pink.

Originally created to bring the breast cancer community together and support those who embody courage, commitment and hope in the fight, Ford Warriors in Pink has since flourished into a long-standing program that helps thousands of patients, survivors and co-survivors affected by the disease each year. By continually asking, “What more can we do?” Ford Warriors in Pink has become an active support system for anyone touched by the disease.

And because breast cancer is relentless, Warriors in Pink is relentless – dedicated to fueling the spirit of those living with the disease 365 days a year.

Over 25 Years. $137 Million Dedicated We donate 100% of the net proceeds

How We Help

As a car company we are not breast cancer experts, but we can help. That's why we take a number of actions to make an impact in the fight against breast cancer, including:

  • We’re giving good days to breast cancer patients by helping them to move like warriors. We understand it’s not always easy to find a ride to and from treatment. To help ease this burden, we’re teaming up with GoRide Health to offer complimentary rides to and from appointments. Learn About GoRide
  • We’re dedicating 100% of the net proceeds from the sale of our inspirational clothing and accessories to organizations that help warriors move. When you make a purchase, you can choose which organization to support at checkout. Shop Now
  • We’re working together with Susan G. Komen and The Pink Fund to provide grants that help patients with transportation needs or assist with car payments. Learn More
  • Offering tips, tools and resources to everyone touched by breast cancer through our More Good Days program. Learn more.
  • Providing support for survivors from survivors through our Models of Courage program. Meet our Models.
  • Maintaining a comprehensive website filled with helpful resources for the breast cancer community.
  • Creating media opportunities to generate awareness and drive action.

Overall, we continuously look for new ways to support the cause. And we’ve been doing it for 25 years.

Survivors Hugging

Who We Help

Ford knows that there is more than one way to fight the battle, so we support two different breast cancer organizations, each with a unique mission, that together provide research, resources and financial aid to the breast cancer community. Our partners include: Susan G. Komen and The Pink Fund.

We also take action to support patients, survivors and co-survivors each year through uniquely targeted programs, events, sponsorships and partnerships. To date, we've dedicated over $130 million to the cause and provided over 60,000 good day experiences.

  • Susan G. Komen logo

    Working globally in 30 countries and has invested over $750 million over the planet in 30 years.

  • The Pink Fund logo

    Provides up to 90 days of non-medical financial assistance to breast cancer patients in need.

Warriors In Pink - More Good Days

Over 60,000 Good Day experiences and growing! You can help those touched by breast cancer.

Learn How